2014 Incheon Asian Games

Case Study

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2014 Incheon Asian Games

ntc 0 5,496 2015.10.21 16:51

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​​Hosted by South Korea, the 2014 Asian Games was based in the city of Incheon, 27km southwest of the capital Seoul. The event, which opened on September 19 and closed October 4 2014, incorporated a staggering 439 events across 36 different sports.The television coverage was managed by a specially-formed body, the Incheon Asian Games Host Broadcaster (IHB), a joint venture between national broadcaster the Korean Broadcasting System (KBS) and the Munhwa Broadcasting Corporation (MBC), the oldest commercial broadcaster in Korea. 

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